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Craft General Paper Stationery

Behind the scenes: On board The Craft Fantastic

Intrigued about life aboard The Craft Fantastic? Fancy a peek inside the captain’s quarters? Here’s a behind the scenes look at craft HQ!

 

Where do I work?

I live in Northampton and work from home, in a studio/workshop/creative space that I set up in my teeny box bedroom. Like all good craft rooms, it’s full to bursting with supplies, materials, tools and projects on the go, which cover most available space – including the desk.

Despite the lack of space, I love working in this room. It looks out onto the back garden, so I can always see the birds flitting around in the hawthorns.

 

What kind of setup do I have?

Very little of my desk is actually used for making. I like to have everything to hand for whatever it is I’m working on, so there’ll always be tools, templates and materials lying about.

As what I do is very hands on, though, I find myself picking things up and moving them around while I’m working, sometimes holding things between my knees to get the right angle!

Tools live on my desk, with rolls and rolls of paper above. Everything else is generally packed in my handy IKEA shelf unit, or shoehorned onto an old set of shelves. There’s a lot of furniture in there for such a small room.

How do I work?

One of the most time-consuming things is turning ideas into a finished, polished product. As I use a lot of upcycled materials, I usually go through what I have and that’s often the first point of inspiration for me; certain papers and leathers will be crying out to be used together.

I have a brainstorming session, sketching and writing out ideas in a big blank book. Then I go over them, making a list of the materials I’d need and figuring out how to make them; really getting an idea of how feasible they are! I usually make my own templates, so I need to check and double check all the measurements and figure out what order I need to do things in; this is generally what takes the longest.

After I’ve gathered the materials and sorted the process and templates, it’s time to get to work. Here are some finished products from the past few months. I hope you’ve enjoyed reading!

 

 

Categories
Craft General

Craft business marketing: What I’ve learned so far

It can be tough to figure out how to do marketing by and for yourself. When you’ve just set up your craft business, you’re most likely to be focused on designing and making. You know you need to get your products out there, but how do you do it? What’s the best approach? How much time should you spend doing it?

I don’t think I’m any kind of expert. I’m definitely still learning, and lots of things I’ve learned I’ve yet to put into practice – BUT! – I have attended a few webinars and made lots of notes. So, here are a few things I’ve picked up along the way.

  • You may have heard people talking about SMART goals. What’s a SMART goal? Not making stupid goals is a given, right? SMART stands for Specific, Measurable, Achievable, Relevant, Time-bound. Basically, think about your goals carefully, plan them well and give yourself a time frame. Make an overall goal and break it down to make it manageable.

 

  • Looks are important! Think about your brand image. Make it consistent across all platforms. Think about the feel of your business and what kind of customers you’re trying to attract. People will connect if they see something that looks ‘them’. One tip I picked up is to create private boards on Pinterest where you can build a picture of your ideal client. You’ll probably need more than one! Here’s a shot of one of mine, for my hand-bound notebooks. I tried to think what kind of person would buy them, what they’d be into, the type of clothes they’d wear and how their house might look.

 

  • One webinar I attended said to spend 40% of your time on marketing. Sounds like a lot, right? But if you set aside just 1 hour a day, you’re on the right track.

 

  • Social media platforms are all different – don’t use them in the same way! Using Twitter/Instagram etc. are easy, free and effective ways of getting yourself out there. But you have to look at how and if they will work for you. Think about what they’re used for and how you yourself would use them. Twitter? Fast moving, good for networking. Instagram? Visual, creative and personal. Pinterest? Use it like a search engine!

I hope this has been useful! I think networking with other like-minded people and people who are in the same position is important, so feel free to get in touch – I’m on Twitter, Instagram, Facebook & Pinterest 🙂

Categories
Books Craft General Inspiration

Guiwenneth and The Craft Fantastic

If you follow me on Twitter, you’ll notice my handle is @Guiwenneth – in fact, I’ve used it quite a bit for various things. So where did it come from and what does it have to do with The Craft Fantastic?

 

The name Guiwenneth comes from a book – of course it does! It’s taken from the ‘Mythago Wood’ series by Robert Holdstock. It’s all fantasy and forests and mythology and I’m not saying anything else; you’ll just have to read the books! Anyway, when I was thinking about my business, coming up with a brand, doodling logos, I named the mermaid I designed Guiwenneth. You should be able to see her, bobbing about at the top of my site. I guess you could say she’s my co-captain, as she was designed alongside my main logo of the little ship:

The Craft Fantastic – and intentional pun on the word craft. I loved the thought of my business being a new enterprise, setting off on an adventure into uncharted waters, so the name seemed to fit well. I’ve since designed a simpler anchor logo that works much better for my Etsy store, but I can’t ever get rid of the original boat – or indeed Guiwenneth, which is a good job as she’s tattooed on my ankle!

Categories
Craft Craft fairs General Gifts

Pre-Christmas Roundup

the-craft-fantastic-is-having-a-pre-christmas-sale

 

Ahoy there! December 3rd is small business Saturday and I’m running a little pre-Christmas promo: 10% off at thecraftfantastic.etsy.com. Find festive home decor, gift wrap, stocking fillers and more!

I’ve been busy with fairs for the past couple of weekends, but now I’m done for the year. My best fair was a small Christmas coffee morning in Great Brington; a lovely collection of quality makers and lots of customers!

Currently, I’m working on keeping my Etsy shop stocked in the run up to Christmas. My newest makes are up there, these beautiful cherry blossom A6 notebooks:

cherry-blossom-notebook-a6-two

As well as these, I’m trying out some of my slogan notebooks. I’ve sold my prototype ‘GOOD IDEAS’ notebook, but plan to make more of the same, plus some personalised versions:

p1050383

Etsy store aside, I’ve started planning for 2017! I’ll have a full plan in the New Year; look out for my post with dates of fairs, promotions and events.

cf-mini-logo

Categories
Craft General Knitting Origami Paper

10 Things Only Hardcore Crafters Will Understand

Makers-gonna-make-tile

  • Your skin is mostly glue.

Remember when you were a kid and you used to let PVA dry on your hand then peel it off? This is your life now.

Glue hand

  • Accidentally drinking the paint water is an everyday hazard.

Paint water

‘Don’t drink the paint water’ mug by Doofery on Etsy.

  • You put down your tools and they immediately vanish, then magically reappear after you’ve torn your hair out looking for them for five minutes.

  • You move the furniture to clean and find little hoards of scrap paper/wool/material/string.

Material scraps

  • You take said scraps and ‘tidy’ them away. Because you NEVER KNOW when a 2cm x 1cm piece of material may come in handy.

Scrap project

  • You have a different pair of scissors for every possible material. Woe betide the person who uses the fabric scissors for paper.

Do you realize

  • Whenever you enter a craft store you feel like this:

Happy Dance

  • No matter how many supplies you have, there’s always something else you need.

I want more

 

  • Whenever Taylor Swift’s ‘Shake It Off’ comes on the radio, you hear this:

  • Finally, no matter what the problem, you know that Pinterest will have the answer.

Pinterest saviour

 

Categories
Craft General Inspiration

HAPPY NEW YEAR!

Happy New Year

 

Hope you all had a good festive season! Yes? No? Get up to anything crafty? New Year resolutions? FAB.

It’s all go here at The Craft Fantastic HQ – I’m now officially a full-time crafter! WHOOP! I’m VERY excited, as you can imagine.

First things first: this isn’t a decision I made lightly, and I’m aware that I’ll need to work hard to get this business off the ground. With that in mind, I’ve taken a few steps to make sure I stay on target.

  1. GOAL LISTS. The idea is to have one list for each month – so far I’ve written Jan and Feb and I’ll keep adding as I go along – I’m still figuring out how much time things will take.
  2. THINGS TO DO EVERY DAY. This is a list of activities I’m going to do every. single. day. It’s a good mix of work, work work and downtime; things like exercise, read, craft, write, catch up on emails and social media, housework etc.

Ok – so only two steps! I’m just getting started though, learning as I go- lots more hints and tips on starting out to come 🙂

Categories
Books General

World Book Day 2015

World Book Day is nearly here! It’s happening next Thursday, March 5th. Get all the info and resources you need here.WBD2015_blue_leftup.

Categories
Craft General Inspiration Stationery

Weekly inspiration – the craft room

Recently I’ve been thinking a lot about turning our teeny tiny bedroom into a craft room. The hardest thing is coming up with ideas. Where to start? The internet, of course. Just had a quick image search to get some inspiration and thought I’d share my favourites!

Categories
Books General Inspiration

Happy World Book Day!

Book lovers of the world, rejoice! For today is World Book Day.

world-book-day-2014

But what does it actually mean? Surely every day is World Book Day? Well, according to their site “It’s a celebration of authors, illustrators, books and (most importantly) it’s a celebration of reading.”  Take a look here to find out the full story.

It’s a fantastic incentive to get kids all over the world reading. Children can get £1 books via special book tokens and there are plenty of events on so head on over to worldbookday.com and check it out!

Categories
Craft General Knitting Notebooks Paper Stationery

Weekly inspiration- A Handmade Christmas

Right about now is the time you may want to think about panicking if you haven’t yet bought all your Christmas presents. It’s 2 weeks to Christmas! Just 2 weeks! Quick! Get the things! Order the stuff!

Whatever stress you may or may not be feeling about finishing your Christmas shopping, rest assured there’s still some time. And if you don’t relish the thought of fighting your way through crowded high streets and shops, but you still want to feel like you’ve taken the time to seek out a unique gift, then have no fear: the internet will save you.

While under normal circumstances I don’t condone buying gifts online instead of supporting wonderful local and independent shops, there are several fantastic and well-established websites that specialise in peddling the homemade, hand crafted wares of creative individuals. Here are my favourites:

  • Etsy was where it all started for me. The realization that you could buy things that had been made by other people from around the world – and indeed sell your own things – was a very exciting prospect. They’ve been going for a good while now and their online shop of “all things handmade, vintage, and supplies” is chock full of unique gifts to browse- like these mini kaleidoscopes:

Mini Kaleidoscope - Etsy

  • Folksy is similar to Etsy; it hasn’t been going as long, but is really making a name for itself now as the online home of modern British craft. You can buy some really amazing crafted products on here!

Laser cut night light - Folksy

  • Not On The High Street is basically what it says on the tin. It was founded in 2006, their ideal being “to hunt out the most original items from the best creative small businesses, and bring them together in one place, making it easy for people to browse and buy.” Huzzah!
  • Hannah Zakari is a beautiful boutique full of the cute, the quirky and the unusual from independent designers. If you’re after something a bit different then head here for pretty jewellery, bags, accessories and more.
  • Bottle Green Homes. This London-based company sells only things made 100% in Britain. Well done chaps! This should be your first port of call for great homeware gifts.

Throw - Bottle Green Home

So there you go- now you’ve no excuse! Handmade gifts all round! Happy shopping 🙂