If you follow me on Twitter, you’ll notice my handle is @Guiwenneth – in fact, I’ve used it quite a bit for various things. So where did it come from and what does it have to do with The Craft Fantastic?
The name Guiwenneth comes from a book – of course it does! It’s taken from the ‘Mythago Wood’ series by Robert Holdstock. It’s all fantasy and forests and mythology and I’m not saying anything else; you’ll just have to read the books! Anyway, when I was thinking about my business, coming up with a brand, doodling logos, I named the mermaid I designed Guiwenneth. You should be able to see her, bobbing about at the top of my site. I guess you could say she’s my co-captain, as she was designed alongside my main logo of the little ship:
The Craft Fantastic – and intentional pun on the word craft. I loved the thought of my business being a new enterprise, setting off on an adventure into uncharted waters, so the name seemed to fit well. I’ve since designed a simpler anchor logo that works much better for my Etsy store, but I can’t ever get rid of the original boat – or indeed Guiwenneth, which is a good job as she’s tattooed on my ankle!